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Shanli loyalty program <




Highly volatile competitive market makes it an unresting process for businesses to protect themselves from losing the pace of moving forward. Such a calamity could ruin any business promptly. To avoid such a consequences business owners unlike their ancient attitude of looking at their merchandise as dearly assets need to change their sight and appreciate the real driving asset of any business whom are customers. It is proven that keeping an existing customer is much easier and less costly than finding many new ones.

There are many conventional and some innovative ways of keeping the valuable assets for companies. some solutions could be used as a combination of conventional and innovative ones and unarguably Loyalty solutions are one of those. Main tools to operate a loyalty solution are loyalty cards. in a few words A loyalty card is a plastic card with a magnetic strip at the back, or a small chip at the front of the card. The magnetic strip or chip contains information that is used to identify the buyer at every transaction. This way, the buyer is linked to the transaction at the swipe of his card.

 Shanli loyalty program powered by Sahand Samaneh Co.  is a comprehensive well tailored and powerful tool based on state of the art  software system and solutions to create a good reason for customers of a business not to turn away. In order to implement the customer loyalty toward a business a magnetic card is used. By presenting the Shanli  card, the purchaser is typically entitled to incentives defined in merchant’s loyalty program. Shanli loyalty program is a turnkey easy-to-use and designed to help the merchants to boost the effectiveness of their marketing efforts, increase sale, obtain customer sight and shopping behavior (as of April 2011 more than 40 customers from small retailer to superstores are using shanli loyalty services to boost their profitability)

Shanli non-financial card services

  • Loyalty Reward card

Is a service that gives the opportunity to the merchant to rewards its customers according to their activities in the store.

  •  Loyalty Point card

Customer obtains points by every shopping according to expenditure or type of goods bought. It could be accompanied by a reward card service.

Benefits for Card holder (customer):

  1. Being rewarded by any purchase
  2. Recognition for the card holder as a member in a business family.
  3. The card is tangible means respecting a customer 
  4. Incentives are being awarded regarding to contribution
  5. Newsletter, emails, sms from the card issuer during promotions ,special offers, balloting  and other events
  6. Access to a online portal in order to see the activities and eligibility to incentives
  7. Increase the chance of winning a ballot by acquiring more points
  8. Availability of in store surprise awards

Benefits for Card acceptor (issuer):

  1. Enhanced  brand image  that  acts like a billboard
  2. fewer administrative tasks and costs (no need to have any special hardware except card reader and cards)
  3. Track purchase history and purchase behavior of the customers
  4. Online access to information
  5. Increase average purchase and more frequency of visits
  6. Capture consumer profiles and sight
  7. Offer special promotions, in partnership with  other vendors in a hassle free manner
  8. Substantially minimized fraud (loyal customers are less risky)
  9. Measure loyalty program outcomes through accurate reports generated from system
  10. Up-sell customer toward more profitable product

Other shanli cards services are mentioned below that could be used alongside loyalty program.

  • Store credit card

Credit cards are not necessarily issued by banks or financial institutions only. Credits could be given by merchants to their customers as incentives. These cards can have a loyalty program embedded.

  • Store gift cards

Gift cards issued by a merchant in store are similar to those issued by banks although they may not be cashable and only may be used in specific time and places appointed by the issuer. a gift card also can then be replaced by a loyalty card or be used as a loyalty card itself.

     Benefits of gift cards

  1.    Ensure that money will be spent where giver intended
  2.    Great gift item – more personal than cash
  3.    Safer than cash
  • Store discount card

Discounts are usually different from sales offers. By using this service merchants can use their discounts as incentives to their loyal customers.

  • Installment card

Stores can act as a financer of their products. This way they don’t have to use banking financial services and pay extras. Again it is possible to combine the installment card with concept of loyalty card by giving more relaxation on payment to more loyal customers. (By having more information about loyal customers and their buying behavior, a merchant can accept payment by installment)

  • Membership card

A society or a group or even a political party can provide its members with a membership card which is different from ID. Membership cards can illustrate status of a member with all membership privileges of status and control them.

  • ID card

ID cards are illustration of card holder’s profile. Required information will be presented upon policies.

  • Medical card

Briefly is a mixture of membership and ID cards except the fact that patient’s treatment history and plan is included.

  • Reference card

Loyal customers are given not only their own loyalty card but some reference cards; if those cards are dispersed to a person they could be modified to a loyalty card of the holder themselves. On the usage of card by the card holder the parent card will be able to collect a fraction of points obtained by child card.

  • Facility and leisure card

Nowadays leisure centers could be found not far from each other. It gives accessibility advantage to leisure seekers but tightens competition for business owners. To remain in pace of competition they need something different from the others.  By using this service and combining it with other services it would be possible to facilitate marketing plans.

  • Marketing agent card

Keeping the track of activities by a marketing agent and relating it to customer activities is a time and effort consuming process. Using a card can bound customer activities to the agent from the moment that agent brings the customer in.

 

The cards mentioned above are known as virtual cards, this gives our clients a broad list of choices to make a collection of services to be operative by use of a single card. 

 

 

Shanli loyalty program 

Highly volatile competitive market makes it an unresting process for businesses to protect themselves from losing the pace of moving forward. Such a calamity could ruin any business promptly. To avoid such a consequences business owners unlike their ancient attitude of looking at their merchandise as dearly assets need to change their sight and appreciate the real driving asset of any business whom are customers. It is proven that keeping an existing customer is much easier and less costly than finding many new ones.

There are many conventional and some innovative ways of keeping the valuable assets for companies. some solutions could be used as a combination of conventional and innovative ones and unarguably Loyalty solutions are one of those. Main tools to operate a loyalty solution are loyalty cards. in a few words A loyalty card is a plastic card with a magnetic strip at the back, or a small chip at the front of the card. The magnetic strip or chip contains information that is used to identify the buyer at every transaction. This way, the buyer is linked to the transaction at the swipe of his card.

 Shanli loyalty program powered by Sahand Samaneh Co.  is a comprehensive well tailored and powerful tool based on state of the art  software system and solutions to create a good reason for customers of a business not to turn away. In order to implement the customer loyalty toward a business a magnetic card is used. By presenting the Shanli  card, the purchaser is typically entitled to incentives defined in merchant’s loyalty program. Shanli loyalty program is a turnkey easy-to-use and designed to help the merchants to boost the effectiveness of their marketing efforts, increase sale, obtain customer sight and shopping behavior (as of April 2011 more than 40 customers from small retailer to superstores are using shanli loyalty services to boost their profitability)

Shanli non-financial card services

·          Loyalty Reward card

Is a service that gives the opportunity to the merchant to rewards its customers according to their activities in the store.

 

 

 

·           Loyalty Point card

Customer obtains points by every shopping according to expenditure or type of goods bought. It could be accompanied by a reward card service.

Benefits for Card holder (customer):

  • Being rewarded by any purchase
  • Recognition for the card holder as a member in a business family.
  • The card is tangible means respecting a customer 
  • Incentives are being awarded regarding to contribution
  • Newsletter, emails, sms from the card issuer during promotions ,special offers, balloting  and other events
  • Access to a online portal in order to see the activities and eligibility to incentives
  • Increase the chance of winning a ballot by acquiring more points
  • Availability of in store surprise awards

Benefits for Card acceptor (issuer):

  • Enhanced  brand image  that  acts like a billboard
  • fewer administrative tasks and costs (no need to have any special hardware except card reader and cards)
  • Track purchase history and purchase behavior of the customers
  • Online access to information
  • Increase average purchase and more frequency of visits
  • Capture consumer profiles and sight
  • Offer special promotions, in partnership with  other vendors in a hassle free manner
  • Substantially minimized fraud (loyal customers are less risky)
  • Measure loyalty program outcomes through accurate reports generated from system
  • Up-sell customer toward more profitable product

Other shanli cards services are mentioned below that could be used alongside loyalty program.

·          Store credit card

Credit cards are not necessarily issued by banks or financial institutions only. Credits could be given by merchants to their customers as incentives. These cards can have a loyalty program embedded.

 

 

 

 

 

·          Store gift cards

Gift cards issued by a merchant in store are similar to those issued by banks although they may not be cashable and only may be used in specific time and places appointed by the issuer. a gift card also can then be replaced by a loyalty card or be used as a loyalty card itself.

                    Benefits of gift cards

·          Ensure that money will be spent where giver intended

·          Great gift item – more personal than cash

·          Safer than cash

 

·          Store discount card

Discounts are usually different from sales offers. By using this service merchants can use their discounts as incentives to their loyal customers.

·          Installment card

Stores can act as a financer of their products. This way they don’t have to use banking financial services and pay extras. Again it is possible to combine the installment card with concept of loyalty card by giving more relaxation on payment to more loyal customers. (By having more information about loyal customers and their buying behavior, a merchant can accept payment by installment)

·          Membership card

A society or a group or even a political party can provide its members with a membership card which is different from ID. Membership cards can illustrate status of a member with all membership privileges of status and control them.

·          ID card

ID cards are illustration of card holder’s profile. Required information will be presented upon policies.

 

 

 

 

·          Medical card

Briefly is a mixture of membership and ID cards except the fact that patient’s treatment history and plan is included.

·          Reference card

Loyal customers are given not only their own loyalty card but some reference cards; if those cards are dispersed to a person they could be modified to a loyalty card of the holder themselves. On the usage of card by the card holder the parent card will be able to collect a fraction of points obtained by child card.

·          Facility and leisure card

Nowadays leisure centers could be found not far from each other. It gives accessibility advantage to leisure seekers but tightens competition for business owners. To remain in pace of competition they need something different from the others.  By using this service and combining it with other services it would be possible to facilitate marketing plans.

 




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